Death Marketing-1

Abul Khair Tobacco’s New Brand Promotion

Abul Khair Tobacco has started an extensive promotional campaign to introduce its new brand, Black Diamond. As part of the strategy to attract smokers, the company has launched a special gift offer titled “Real Surprise,” featuring scratch cards that promise a range of lucrative prizes, including smartphones, motorbikes, and smart glasses. Such promotional tactics not only entice young people to take up smoking but also encourage existing smokers to switch to the new brand, thereby posing significant risks to public health. Ensuring strict enforcement of tobacco control laws is crucial to preventing the advertising and promotion of tobacco products.