Death Marketing-1

Flashy Texts to Promote 'Orbit'

There has recently been a massive campaign to promote Orbit cigarette brand. Flashy posters with QR Code that read 'Orbit Nano: Modern Cigarette for New Generation' are pasted at points-of-sale to attract potential youth customers, while also creating scope for existing smokers to switch brands. This, undoubtedly, poses a threat to public health. Strict implementation of the law must be ensured to put an end to all types of advertisement and promotions of tobacco products.