Death Marketing-1

Japan Tobacco Violating Tobacco Control Law

Japan Tobacco has launched an extensive promotional campaign to market its cigarette brand Camel. The company has been using flashy posters and leaflets with price per stick of Camel cigarettes written in large fonts. Such cunning tactics have been driving the youth towards smoking, which is a major threat to public health. Strict implementation of the tobacco control law must be ensured to put an end to this menace.