Death Marketing -2

Japan Tobacco Violating TC Law

Japan Tobacco International (JTI) has been promoting its NAVY cigarette brand using an alluring poster and display box that reads, "35 Years of Heritage and Pride". The sole purpose of such a campaign is to expand the customer base of the NAVY brand among the youth and encourage them to light up. As per the tobacco control law, advertisement and promotion of tobacco control law at points-of-sale is banned and a punishable offence. Such blatant violations must be stopped through strict implementation of the law.