Death Marketing -2

Akij Tobacco Promoting New Brand

Akij Tobacco has been promoting its new cigarette brand Prime Gold through an aggressive marketing campaign. To draw the attention from smokers, the company has been pasting gaudy posters with price per stick for Prime Gold written on them in large fonts. The campaign intends to allure the youth into smoking and encourage existing smokers to switch brands. Strict implementation of the law must be ensured to put an end to such grave threat to public health.