Death Marketing -2

Japan Tobacco Promoting Brands

Very recently, Japan Tobacco has been promoting its cigarette brands using brand colors in shop signboards and decorative items in points-of-sale. The vibrant colors and aggressive marketing campaign is aimed at capturing the attention of the youth. It should be noted that advertisement and promotion of tobacco products at points-of-sale is banned and considered a punishable offence. Strict implementation of the law must be ensured to put an end to all such blatant violations.