Death Marketing -2

Philip Morris Violating Tobacco Control Law

Philip Morris has been promoting its Marlboro brand using cigarette-pack-sized danglers with alluring phrases such as "Unique Flavor", "Unique Experience" printed on them. The purpose of such flashy promotional campaigns is to hook the youth of the country into the deadly habit of tobacco addiction. It should be noted that as per the tobacco control law, advertisement, and promotion of tobacco products at points-of-sale is banned and a punishable offence. The strict implementation of the law must be ensured to put an end to such advertising campaigns.