Death Marketing -2

Abul Khair Tobacco Promoting New Brands

Abul Khair Tobacco Company Ltd. (AKTCL) has, very recently, been promoting its new cigarette brand, Avon. To draw the attention of smokers, the company's campaign has already spread from real life to the virtual. Massive promotional campaign on social media has been capturing the eyes of potential youth customers. This has created scope for smokers to switch brands, a threat to public health. Such blatant violation of tobacco control law must be stopped immediately through strict implementation of the law.