Death Marketing -2

ESSE Cigarettes Promoted Through Flashy Messaging

There has been a widespread promotional campaign of ESSE Cigarettes all over the country. Gaudy posters that read “WORLD NO.1 SUPER SLIM” and “KOREAN BORN, NOW IN BANGLADESH” have already spread everywhere to draw the attention of the youth to encourage them into lighting up and to capture the eyes of the existing smokers to encourage them into switching brands. Such blatant violation of tobacco control law must be stopped immediately through strict implementation of the law.