Death Marketing -2

Promoting CAMEL with an alluring text

Japan Tobacco International (JTI) has been promoting its CAMEL brand at points-of-sale using an alluring text that reads, "You are the icon". The sole purpose of such a tantalizing message is to draw the attention of the youth and eventually, turning them into smokers. As per the tobacco control law, advertisement, and promotion of tobacco products at points-of-sale is banned and a punishable offence. The strict implementation of the law must be ensured to put an end to such advertising campaigns.